At most agencies, you're just a number. Boring templates, no knowledge of your brand, dozens of different people, and one change takes forever.
We started On Retention to do it differently: two senior specialists who know your brand as if they founded it themselves. Fresh ideas, quickly implemented, and direct contact with us.
From the former Head of CRM at ICON Amsterdam to email for 8-figure D2C brands. We grow profit and LTV from the customers you've already paid for, so you have more room to grow.
An agency gives you templates, account managers and a week for every change. A team knows your brand, makes the call and gets it done.
We started On Retention to do this the way an in-house team would, if that team had eight years of design and its own engine.
Work with usMost agencies need weeks before anything happens, because they want everything delivered first. We don't. Got a brand book and organised content? Great. If not, we sort it out ourselves. We bring the strategy, plan everything and execute fast, and you talk to us directly the whole way.
You talk to the founders, not an account manager.
No fixed packages. The strategy moves with your brand.
No brief needed. We come with the full plan.
Planned, built and implemented in week one.
Four years Head of CRM at ICON Amsterdam, where email brought in €35M+ and around 40% of revenue.
I've been designing for eight years, and that's still where every email starts for me: with an idea, not a template. I write, design and build them myself.
Nobody wants boring emails, yet that's what most inboxes are full of. I make the other kind.
A background in e-commerce, an obsession with retention. After helping 50+ brands grow, Floris now turns first orders into repeat customers for 8-figure D2C brands.
Strategy, testing and the numbers behind them, so every send has a reason.
Tell us about your brand, and we get back to you within 24 hours.
We've received your application. We'll be in touch within 24 hours.
